Charlotte Hoekstra

Charlotte Hoekstra is a seasoned professional with experience in various roles related to strategic consulting, design, and product development. Currently, Charlotte works as a Senior Consultant in Customer Strategy & Design at Deloitte Digital, following a tenure as a Creative Strategist at ACNE Amsterdam. Charlotte's background includes a Graduate Student role at PVH Corp., where extensive research on AR & VR applications in fashion contributed to a strategic roadmap for sustainable consumerism targeted at Gen Z. As a temporary Product Owner for SlimWonen App, Charlotte focused on promoting sustainable energy consumption. Charlotte’s previous experiences also include internship roles at LM Wind Power and AJ&Smart GmbH, alongside involvement in multidisciplinary projects through Stichting International Research Projects Delft. Academic credentials include a Master's degree in Strategic Product Design and a Bachelor's degree in Industrial Design Engineering from Delft University of Technology, complemented by a VWO degree in Science & Engineering.