Natanael Baptista has a robust background in trade and account management, highlighted by leadership roles such as Organised Trade Director at Delta Cafés and Business Unit Director for Modern Grocery, Vending, and Horeca at a major grocery distributor. Prior experience includes serving as Category Trade Director and Discounters Channel Director at Unilever Jeronimo Martins, and Key Account Manager at Unilever Fima/Vg. Additionally, Natanael is an invited teacher for the Marketing Management Executive Master program at INDEG-ISCTE Executive Education. Educational achievements include a post-graduate program in Artificial Intelligence Management from INDEG-ISCTE Executive Education and attendance at NYU Stern School of Business.