Dave Laverty

Dave draws on thirty years of executive leadership experience in marketing and the technology industry. He has a proven track record in developing and implementing strategic go-to-market plans to drive growth and market expansion, brand positioning, and digital engagement.

Dave’s leadership spans both large complex organizations as well as start-up, early stage companies. Previously he was Chief Marketing Officer of IBM Corporation’s Analytics Division, responsible for positioning the firm as an industry leader in analytic solutions across industries. While at IBM he served on both the Chairman’s Growth and Transformation Team and Geography Expansion Team, assisting growth countries around the globe in market strategy and execution. He also facilitated the integration of numerous IBM acquisitions.

Dave served as Chief Marketing Officer for Cognos Corporation, an analytics and performance management firm, prior to its acquisition by IBM. Before Cognos, he held senior management positions as Vice President of Marketing at Surebridge, Inc., a venture capital-backed cloud services provider acquired by Navisite, and with Lotus Development Corporation as Vice President of Marketing, Americas.

In addition to serving on the Board of Advisors for Demand Spring, Dave is a Board of Directors member of the RI Public Broadcasting Stations (PBS) Foundation. He is an advisor to organizations on analytics, digital engagement, market positioning and go-to- market strategies. He is past chairman of The Conference Board’s Marketing Executives Council, and CMO Council Advisory Board. Dave is a graduate of Bryant University with a bachelor’s degree in business administration.