Hailey S. Carlson

Hailey S. Carlson is a seasoned professional in sales development and marketing analytics with extensive experience in strategic engagement and data analysis. As the GTM Strategy & Insights Manager at Denodo since April 2023, Hailey has led global workshops to enhance analytical prospecting techniques and analyzed marketing campaign performance. Previously, as a Sales Development Analyst at Collibra, Hailey directed outbound data analysis to increase opportunity generation by over 30% and contributed to a significant uplift in MQL-to-SQL conversion rates. Hailey also demonstrated analytical expertise as a Product Engagement Analyst at The AI Foundation, where audience behavior analysis led to national media coverage for a promotional campaign. Additional experience includes driving creative refinements and improving customer engagement at Cornerstone Display Group and serving as a Public Relations Coordinator at Anime Destiny Convention. Hailey holds a Bachelor's degree in Organizational Communication from the University of California, Berkeley.