Bala Kumaran Thyaga Rajan

Bala Kumaran Thyaga Rajan is an experienced digital marketing professional specializing in paid search management. Currently serving as Paid Search Manager at dentalcorp, Bala oversees optimization activities, bidding strategies, and campaign performance analysis. Previous roles include Search Supervisor at PHD, where leadership was demonstrated through data analysis and team management, and B2B Paid Search Campaign Manager at Search Engine People Inc., responsible for managing multiple paid campaigns across various platforms. Bala's foundational experience includes roles as SEM Campaign Manager at Yellow Pages Canada and Digital Analytics Manager at Tru Digital Media, showcasing expertise in Google Ads and analytics. Educational qualifications include a Postgraduate Diploma in Marketing Management from Fanshawe College and a Bachelor of Business Administration from Loyola Degree & PG College, Hyderabad.