Elina W.

Elina W. is an accomplished marketing professional currently serving as the Lead Campaign & Activation for DACH at Dentsu Creative since April 2024. With a strong background in digital marketing and campaign management, Elina previously held the position of Senior Marketing Consultant at Merkle and Digital Marketing Manager at Drinjk Wines, a startup. Notably, during a tenure at Sherpa Adventure Gear, Elina successfully doubled e-commerce sales by implementing effective digital marketing strategies and led a digital rebranding initiative. Elina's experience also includes roles such as Digital Marketing Operations Manager at AVB Marketing, where processes were optimized, and Project Manager at Heimat 2050 Verlags GmbH, focusing on web concepts. Academic credentials include an MBA from IU International University of Applied Sciences and a Bachelor of Arts in Fashion and Design Management from AMD Akademie für Mode und Design.