Joanne Gipson

Joanne Gipson is a seasoned creative professional with extensive experience in copywriting and creative direction. Currently serving as Creative Director at Dentsu Creative, Joanne drives performance marketing strategies for both consumer and B2B sectors, managing multiple projects for clients such as Discover, Micron, and Santander. Previously, Joanne held the position of Senior Copywriter at Plan B®, contributing significantly to creative strategies and project execution across various industries. With a background that includes roles at Jo & Co. as Senior Copywriter/Associate Creative Director/Creative Director, and at Havas as Senior Copywriter and Associate Creative Director (Art), Joanne has developed a strong expertise in both written content and team leadership. Joanne started the career as a Senior Art Director at marchFIRST and EURO RSCG, demonstrating a solid foundation in digital and print advertising. An alumnus of the American Academy of Art, Joanne has also played a key role in mentoring emerging talent in the industry.