Viviana M.

Viviana M. is an accomplished media professional with extensive experience in various leadership roles across prominent advertising companies. Currently serving as Vice-president de mídia and Head Of Media at Dentsu Creative since June 2022, Viviana has also held significant positions at dentsu international as Diretora Geral de Mídia since May 2021, and at R/GA as Executive Media Director from November 2019 to April 2021. Prior roles include Head of Media Strategy and BI at Publicis Brasil, General Media Director at WMcCann, and Media Director at GREY BRASIL and McCann Erickson. Viviana's career reflects a strong focus on results-oriented channel strategy, media planning, and team leadership, with a proven track record in managing high-profile accounts and driving successful media campaigns. Viviana holds a degree in Advertising from FAAP - Fundação Armando Alvares Penteado.