Yasuharu Sasaki

Yasuharu Sasaki, known as Yasu, began working at dentsu as a copywriter in 1995. Drawing on his skills as a Computer Science graduate he was an early pioneer of interactive advertising. His passion for creativity and technology has been a marked characteristic throughout his career, notably when he founded cutting edge R&D offering, Dentsu Lab Tokyo in 2014. His time at dentsu, which has included working in New York as an Executive Creative Director and Managing Director at dentsu Tokyo, has seen Yasu deliver work for global clients including Uniqlo, Honda and Coca-Cola.