Dirk Herbert

As Chief Strategy Officer for dentsu Americas, Dirk’s focus is to is to realize dentsu's mission of “championing meaningful progress” by evolving and orchestrating the network's strategic capabilities to help clients and agencies thrive in a digital-centric world where business success is no longer predicted on marketing at consumers but mattering to people.

Prior to joining dentsu, he successfully led global marketing strategy departments across a range of industry-leading organizations. On the client side, Dirk has led product marketing and marketing strategy at Apple and Disney. On the agency side, Dirk has built and led integrated strategy & digital transformation practices at Ogilvy, McCann, FCB and most recently at iCrossing - across a range of B2B and B2C clients including Amazon, AT&T, Bayer, Bridgestone, Electronic Arts, HP, IBM, Levis, L’Oreal, Microsoft and Toyota.

As a 25 year marketing veteran, Dirk can point to a successful and award-winning track record of driving strategic business initiatives for clients - from digital transformation efforts to innovative marketing and media programs. He’s been recognized for his ability to turn a data-fueled, insights-driven strategy function into a competitive advantage that drives organic and new business growth for both the agencies and clients he supports.