Lydia Populo

Lydia Populo is an experienced industry manager and strategist with a strong background in branding and performance campaigns within digital media. Currently serving as Industry Manager Branding for PurePlayers at Google since September 2021, Lydia previously held the role of Display Senior Strategist at Dentsu Aegis Network since June 2017, managing key accounts such as Société Générale and Danone. In that position, Lydia leads a team in developing and implementing media strategies, overseeing paid media campaigns, and delivering performance insights. Prior experience includes serving as Media Performance Manager at Havas Group from September 2013 to June 2017, where Lydia managed media campaigns for prominent clients including Carrefour and BNP Paribas. Lydia holds a Master 2 degree in Marketing & Business Strategy from ESGCI, obtained in 2015.