Viv Amatuzzi

Viv Amatuzzi is an accomplished professional in the field of conversion rate optimization and creative services, currently serving as Senior Director of CRO at dentsu international since February 2020. With a diverse background that includes roles such as Director of CRO at dentsu international and Conversion Rate Optimization Strategist at Spinutech, Viv has demonstrated expertise in data-driven experimentation and multi-variant testing strategies. Prior experience also includes positions such as Senior Growth Product Manager at Cro Metrics, Creative Services Manager at Trunk Club, and various roles at Netflix and Sony DADC, focusing on enhancing creative processes and managing project development. Viv holds a BA in Electronic Media Management from California State University, Northridge, and a BA in Film Production from San Francisco State University.