Inés Casado Cantero

Inés Casado Cantero has a diverse work experience spanning several companies and roles. Inés is currently working at Deoleo as a Regional Account Manager, where they are responsible for the acquisition and distribution of horeca clients in Madrid, Extremadura, Castilla Leon, and Castilla La Mancha. Inés'sduties include customer retention for major accounts, order review, financial analysis, point-of-sale promotions, issue resolution, written reporting, client activation, and conducting trainings and meetings with distributors and hospitality managers.

Prior to their current role, Inés worked at Florette Ibérica as a Commercial Manager for Food Service from 2018 to 2021. Inés'sresponsibilities included acquiring horeca clients in Madrid and its province, visiting an average of 15 clients per day, creating customer databases, and customer retention for major accounts.

From 2017 to 2018, Inés worked at Bacardi in two different roles. Inés served as a Commercial Manager for Horeca, visiting hospitality establishments in Madrid, Guadalajara, Toledo, Cáceres, Ciudad Real, and Valladolid. In addition, they worked as an On-Trade Canal Hosteleria where they executed promotional mechanics and managed the coordination, distribution, and reporting of promotional materials for day and night establishments (bars, restaurants, cafes, pubs, nightclubs, and party venues).

Earlier in their career, Inés worked at Grupo Venta Proactiva as a Sales Team Leader from 2009 to 2017. In this role, they led a sales team and applied highly effective sales techniques tailored to the team's day-to-day reality. Inés prioritized creating a positive work environment, combining training courses with motivation strategies to maximize the team's talent, customer acquisition, productivity, commitment, and participation.

In 2007, Inés worked as a Commercial Representative at KH Lloreda, where they were involved in the promotional launch of a new product, new client acquisition, and improving sales rotation at point-of-sale.

Inés'searliest known work experience was as a Specialist Commercial at COMERCIAL GOMEZ DE ROJAS SL from 2002 to 2007. Unfortunately, no specific details are provided about their responsibilities in this role.

Inés Casado Cantero has a diverse education history spanning different fields of study. In 1997 to 2001, they attended Aynadamar, where they pursued a degree in Odontología y salud oral, specializing as a Protésico Dental. Afterwards, from 2002 to 2005, they studied Marketing y Comercio at Aynadamar, focusing on marketing. In 2014, they furthered their education in Gestion comercial through a program in Marketing y Planificacion at El Centro de Formación CICE in Madrid, España. In 2016, they enhanced their skills by completing a course in Formacion at Instituto Europeo de Formacion de Formadores. Finally, in 2021, they attended Fortec for a short-term program in Gestion comercial y marketing, with a focus on GESTIÓN DE VENTAS, MARKETING DIRECTO Y UTILIZACIÓN DE REDES SOCIALES EN LA GESTIÓN COMERCIAL.