Rocío MacArena Manfredi

Trade Marketing Executive at Deoleo

Rocío Macarena Manfredi has a diverse work experience. Rocío Macarena started their career at Deloitte as an Asistente TAX-BPS in March 2016 and later became a Senior TAX-BPS in January 2018. Rocío Macarena worked in the company until June 2018.

Afterwards, Rocío worked as a Coordinadora de eventos from January 2020 to January 2022, where they planned, managed, and executed private events for companies on a freelance basis.

Rocío Macarena then joined Unilever in June 2018 as a Tax Specialist until March 2020. During their time at Unilever, they also had roles as a Strategic Pricing Analyst, where they analyzed optimal prices in relation to competitors and provided training on price structures, and as a Senior Customer Marketing Specialist - Trade, where they set and analyzed KPIs, identified growth opportunities, and implemented trade marketing strategies.

Rocío subsequently worked at GELT as a Business Developer Manager from October 2022 to February 2023. Rocío Macarena'sresponsibilities included generating business agreements and designing marketing business plans based on data and market studies.

In March 2023, Rocío joined Suntory Beverage & Food Spain as a Trade Marketing professional.

Currently, Rocío Macarena Manfredi works at Deoleo as a Trade Marketing Executive since June 2023. Rocío Macarena'srole involves developing, executing, and monitoring trade marketing plans for key national clients, managing the e-commerce strategy, and identifying opportunities for assortment, promotion, and visibility.

Rocío Macarena Manfredi attended UADE from 2011 to 2017, where they pursued multiple degrees. In 2011, they enrolled in the university's program for a Licenciatura en Relaciones Públicas, focusing on communication in the business sector. This program lasted for one year. In 2012, Rocío Macarena Manfredi embarked on two degree programs concurrently. Rocío Macarena pursued a Licenciatura en Finanzas, specializing in general finance, as well as a Contador Público degree, focusing on accounting. Rocío Macarena completed both programs in 2017, after five years of study.

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