Ashley J. Schneider

Ashley J. Schneider is a seasoned brand manager with extensive experience in marketing and product development. Currently serving as Brand Manager at Department 56 since January 2012, Schneider leads strategic marketing initiatives and brand management for holiday giftware lines, including Snowbabies™, while also analyzing sales data to create profitable annual brand plans. Previously, as Assistant Marketing Manager, Schneider contributed to the creation and execution of an extensive range of licensed and non-licensed giftware collections. Earlier roles include Account Executive at TMP Directional Marketing, where Schneider managed strategic marketing campaigns for national franchise accounts and achieved 100% client retention. Schneider holds a Bachelor of Science in Mass Communications with a focus on Advertising & Public Relations from Minnesota State University Moorhead and an Associate of Arts in General Education from Ridgewater College.