Robert Pickstone

Robert Pickstone has a strong background in social media and digital communications. Robert has held various roles in companies such as the Victorian Department of Health, Optus, CSIRO, EnergyAustralia, immediate future, Kaplan International Colleges, Plymouth Twestival, Peninsula Enterprise, and Arcedia Direct.

In their most recent role as Head of Social Media at the Victorian Department of Health, they are responsible for managing social media activities.

Prior to that, Robert worked at Optus as the Social Media Care Lead, where they led a team of 26 digital communication specialists. Robert was responsible for planning and publishing corporate communications to key social media channels, crisis management during major incidents, running large-scale operations, and creating and executing strategies.

At CSIRO, Robert worked as a Social Media and Content Manager, where they managed the digital activity for CSIRO's Liveability brand, focusing on social media strategy, crisis management planning, and website content audit.

Their work at EnergyAustralia as the Social Media Lead involved overseeing all social media activities, exceeding sales targets, managing brand sentiment, and leading the social media rollout of the new EA brand.

At immediate future, Robert served as a Senior Social Media Consultant, leading a team of specialists and delivering social media strategies, content, campaigns, and crisis management services for B2B and B2C clients.

As the International Head of Social Media at Kaplan International Colleges, they were responsible for producing and implementing the global social media strategy and integrating social media into various departments of the company for improved customer experience.

Robert was also involved in community and charity work, such as being the Lead Organiser for Plymouth Twestival, raising money and awareness for charity through social media, and working as an Online Marketing Officer for Peninsula Enterprise, integrating social media into company operations.

Before their career in social media, Robert worked as a Direct Sales Representative at Arcedia Direct, where they sold landline and broadband services door to door.

Overall, Robert Pickstone's work experience demonstrates their expertise in social media strategy, crisis management, brand promotion, and team leadership.

Robert Pickstone attended Liskeard School and Community College from 1996 to 2003. Robert then pursued a Bachelor of Arts degree in Marketing at the University of Plymouth from 2004 to 2008.