Dewayne Peevy

VP & Director, Athletics at DePaul University

DeWayne Peevy, an admired and respected leader in collegiate athletics, was named director of athletics at DePaul University on Aug. 24, 2020. The ninth director of athletics in DePaul history leads the department after a 12-year stint at Kentucky that included the last seven years as the deputy director of athletics.

Peevy brings to DePaul extensive experience in all areas of collegiate athletics, with a special focus on men's basketball. In his 12 years at Kentucky starting in August 2008, Peevy played a prominent role with key fundraising efforts, strategic planning and media relations. He served as the liaison to the Southeastern Conference and SEC network offices, and oversaw Kentucky men's basketball, considered the most successful NCAA Division 1 basketball program in history both in terms of all-time wins and winning percentage. Additionally, Peevy directly supervised the chief financial officer, chief revenue office and executive associate athletics directors for internal and external operations.

Known for his creative scheduling strategies, Peevy led the creation of the CBS Sports Classic, which started in 2014 and recently signed a three-year extension through 2022. In addition to leading the negotiations of the financial terms, he also had a primary role in selecting the teams, television network and event management company. All four schools involved — Kentucky, North Carolina, UCLA and Ohio State — have benefited from schedule upgrades, as well as a marquee neutral site doubleheader in major cities.

Upon his hiring, Peevy oversaw both the media relations department and the award-winning Kentucky sports publication department while serving as the primary media contact for the nationally renowned men’s basketball team.

Timeline

  • VP & Director, Athletics

    Current role

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