Besart Lachi

Besart Lachi is a seasoned professional in paid social advertising, currently serving as Paid Social Lead at DEPT® since July 2023. Previously, Lachi held various roles at LeanSEM from December 2019 to June 2023, advancing from Paid Social Manager to Senior Paid Social Advertising Consultant and Paid Social Lead. Earlier experience includes working with the Government of the Republic of Macedonia in digital transparency and new media, and as a Junior Associate for Trade and Economics at the Embassy of the Kingdom of the Netherlands in Macedonia. Lachi began a career at the National Youth Council of Macedonia, contributing as Project Coordinator and Branding Coordinator from February 2015 to September 2017, and was involved in media monitoring at Transparency International. Academic qualifications include a Master of Science in Marketing from The University of Edinburgh and a Bachelor's degree in Marketing from Ss. Cyril and Methodius University of Skopje.