Caima Lira

Caima Lira holds a degree in Public Relations from the University of São Paulo and specializes in Marketing within the pharmaceutical and chemical sectors. Currently, Caima serves as the Global Digital Marketing Manager at Dermalux LED, managing various digital channels and transitioning to a new CRM system. Previously, Caima held roles at Sinclair, BASF, and Instituto Butantan, where they contributed to significant marketing and communication initiatives. With a blend of creativity and analytical skills, Caima consistently delivers impactful and data-driven marketing strategies.