Jose Oviedo

Jose Oviedo is a seasoned digital marketing professional and entrepreneur with extensive experience in operations and brand strategy. Currently serving as the Founder of Lateral since January 2024, Jose has been instrumental in the financial success of Desansiedad as a co-founder and digital marketing strategist since August 2017. Previous roles include Director of Operations at PM PAD PRINT, where strategic marketing and digital operations increased sales and market share. At Ideograma Consultores, Jose held multiple positions including Senior Brand Strategist and Director of Operations, focusing on corporate identity for clients in North and South America. Additional experience includes digital marketing specialization at LocaliQ and sales management at Asociación de Editores de los Estados. Jose holds a degree in Communication from Tecnológico de Monterrey and further education from Instituto Tecnológico y de Estudios Superiores de Monterrey.