Hojoon Choi has extensive experience in the sports and fashion industries, holding significant positions across various companies. At ASICS Corporation (2021-2022), Hojoon served as General Manager of the Global Sportstyle Category, overseeing global P&L and collaboration projects, in addition to roles as Merchandising Director and Sales Director for the Korea Region. Currently, as Managing Director of the Descente brand at DESCENTE KOREA, Hojoon continues to lead the brand's strategic direction. Previous roles include CEO at Crocs (2015-2017), where responsibilities encompassed merchandising and e-commerce, as well as various positions at Nike, including Acting Merchandising Director and Product Line Manager. Hojoon's educational background includes a Bachelor's degree in Textile Sciences and Engineering from Inha University.
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