Abhishek Iyer

Director, Marketing and Growth at Descope

Abhishek Iyer has a wealth of experience in marketing and growth roles. Abhishek began their career in 2010 as the Head of Content at BigFourZa, where they wrote 150+ blogs and managed a team of writers to generate exclusive content. In 2015, they joined Tata Administrative Services as Manager, where they focused on product marketing, retail strategy, healthcare marketing, and public policy. In 2017, they moved to Demisto as Technical Marketing Manager, where they wrote the 'Security Orchestration for Dummies' eBook and was later acquired by Palo Alto Networks in 2019. At Palo Alto Networks, they successfully integrated Demisto's messaging into the Palo Alto Networks portfolio post-acquisition and pitched the value proposition to 60+ customers in 5 months, resulting in new deals and pipeline. In 2020, Abhishek joined Armorblox as Director of Product Marketing and led strategy and execution for industry analyst relations, resulting in Armorblox mentions in Gartner Market Guides, Hype Cycles, and Cool Vendor reports. Abhishek also generated strong share of voice for Armorblox through media relations activities and sourced/influenced 50% of the annual fiscal pipeline. In 2022, Abhishek moved to Cloudflare as Senior Product Marketing Manager and was recognized as "Cloudflare Marketing Rockstar" at the end of their first quarter. Abhishek was also the Lead PMM for the Area 1 Security post-acquisition GTM integration. Abhishek is currently the Director, Marketing and Growth at Descope.

Abhishek Iyer has a diverse educational background. Abhishek obtained a Bachelor of Engineering (B.E.) in Electronics and Instrumentation from the Birla Institute of Technology and Science, Pilani in 2013. Abhishek then went on to pursue a Master of Business Administration (M.B.A.) in Marketing and Strategy from the Indian Institute of Management, Kozhikode in 2015. In 2016, they completed a Master's Degree in Marketing from Purdue University Daniels School of Business. Additionally, they have obtained a Product Marketing Certified: Leadership certification from the Product Marketing Alliance in 2022.

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Timeline

  • Director, Marketing and Growth

    June, 2022 - present