Whitney Steele

VP of Marketing at Descript

Whitney Steele has significant experience in marketing and growth roles. Whitney is currently working as the VP of Marketing at Descript since April 2023. Prior to that, they held the same position at OpenSea from November 2021 to April 2023.

Before their VP roles, Steele worked at Thumbtack for several years. Whitney served as the Head of Marketing and Head of Growth from March 2020 to June 2021, leading the marketing and growth teams and focusing on building a strong consumer brand. Whitney also held the position of Director of Growth and Brand Marketing from December 2018 to March 2020, expanding the channel mix to include OTT and scaling all channels while improving ROAS. From June 2016 to December 2018, they were the Group Manager of Growth Marketing, leading the customer acquisition and CRM teams and implementing an incrementality-based measurement approach.

Their earlier experience includes working as the CRM Manager at Minted from February 2015 to June 2016, where they managed the email marketing program and drove incremental revenue growth through automation and data-driven segmentation. Whitney also worked as a Growth Marketing Consultant at Agora Fund from August 2014 to May 2016, conducting market sizing and user segmentation research, and providing brand strategy recommendations.

Steele started their career with diverse roles, including working as an Independent Traveler/Blogger, backpacking through multiple countries from November 2013 to July 2014. Whitney also worked as a Brand Strategy professional at Sullivan from July 2011 to August 2013, where they drove strategic brand positioning and managed tactical marketing projects across various channels.

Before transitioning into marketing, Steele gained experience in project management and legal roles. Whitney worked as a Legal Assistant at Shearman & Sterling from June 2010 to June 2011, where they performed project management tasks for M&A and IP deals. Whitney also worked as a Summer Research Analyst at The Compass Group in 2009, conducting research on equity investments and presenting recommendations.

Early in their career, Steele interned at Sub Pop Records as a Marketing and PR intern in 2008. Whitney assisted in writing artist pitches, creating press kits, and coordinating events.

Overall, Whitney Steele has demonstrated a strong background in marketing, growth, brand strategy, and project management throughout their career.

Whitney Steele's education history includes attending Princeton University, where they obtained a Bachelor of Arts degree. Prior to that, they studied at UWC Atlantic College and completed the International Baccalaureate program.

Links

Previous companies

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Timeline

  • VP of Marketing

    April, 2023 - present