Fredrik Palm is an experienced business leader with a robust background in e-commerce and technology. Currently serving as CEO of Desenio Group since June 2016, Fredrik oversees a rapidly growing design and e-commerce business operating in over 30 markets. In addition, Fredrik holds positions as Member and Chairman of the Board at CAIA Cosmetics, a direct-to-consumer beauty brand, and serves on the board of Photon Sports Technologies AB. As the founder and CEO of Brand plus Net, Fredrik focuses on investing in and consulting for online startups in the D2C, e-commerce, and SaaS sectors. Previous roles include CEO at Lekmer and Rum21, and Chairman of the Board at Sleepo AB, where Fredrik contributed to the growth of various leading online retail platforms. Fredrik's educational background includes a Master's degree in Management of Growing Enterprises from the University of Gothenburg.
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