Desert Champions
Talia F. is an accomplished Event Marketing Coordinator at Desert Champions since December 2017, where responsibilities include assisting in the planning and execution of pre-tournament events, coordinating content management updates, managing social media posts, and supporting the implementation of media plans for various events. Previously, Talia served as a Sports Marketing Intern at the University of San Diego, contributing to event promotions, and held roles such as IT Inventory Assistant and Pro Shop Assistant Manager at Shadow Mountain Resort. Early career experiences include serving as a Promotions Assistant at Desert Champions and an Assistant Coach at Junior Tennis Camps, as well as impactful work with the Peace Corps as a Success in Service Intern. Talia holds a Marketing degree from the University of San Diego and completed the International Baccalaureate program at La Quinta High School.
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Desert Champions
Desert Champions manages and operates a curated selection of sports and entertainment events and properties, the largest of which is the BNP Paribas Open, held annually at the Indian Wells Tennis Garden. In addition to hosting this prestigious sporting event, Desert Champions manages the Indian Wells Music Festival, Easter Bowl, the Oracle Challenger Series and the USA Pickleball National Championships.