JA

Jackob Alaluf

VP Customer Experience
at Deshe Analytics

Jackob (Kobi) Alaluf is an accomplished professional with extensive experience in customer experience and account management. Currently serving as VP of Customer Experience at BridgeWise since July 2025, Kobi previously held the position of Director of Customer Success at Playtika from May 2022 to July 2025. Prior roles include Vice President of Global Delivery & Professional Services and Senior Director of Service Assurance Programs at TEOCO, focusing on strategic accounts and customer satisfaction. Kobi's experience also encompasses managing Worldwide Customer Care Programs at Vidyo, serving as General Manager and Associate VP of Operations at TTI Americas, and leading Regional Business Unit Operations at ECI Telecom in the Asia Pacific Region. Kobi's educational background includes studies at Tel Aviv University and Yad-Singalovski College.

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