Designalytics
Steve Lamoureux has an extensive work experience in the marketing and design industry. Steve is the CEO and Founder of Designalytics, a company that helps consumer-packaged-goods brands manage their package design performance through category analysis and skill-building content. Prior to this, they worked as the SVP of Product Innovation - Design Solutions at Nielsen, where they developed methods to improve visual standout and purchase preference in package redesign initiatives. Steve also served as the Chief Innovation Officer at Affinnova, a global leader in consumer-driven innovation tools, which was later acquired by Nielsen. Steve Lamoureux has held senior roles in marketing and brand management at Imagitas, Dunkin' Brands, KEDS, and Procter & Gamble.
Steve Lamoureux attended the University of Connecticut from 1984 to 1988, where they pursued a degree in Business Administration with a focus on Marketing.
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Designalytics
Designalytics offers data and analysis while continuously monitoring the performance of competitors' designs. Their subscriptions assist users in creating technical and creative briefs. They also offer an annual report that contains information on popular product categories based on consumer demand.