Marcelo Bicudo

Marcelo M. Bicudo has extensive experience in the field of design and branding. Marcelo M. is currently the CEO of Design Bridge and Partners, a company that focuses on redefining the role of design for brands, businesses, and the planet. Prior to this, Marcelo served as the CEO of Superunion BR, a global branding and strategy company. Marcelo M. was responsible for connecting business strategy with brand and communication strategy. Marcelo also held the position of CEO Brasil - Epigram Brand Union at Brand Union, where they managed creative, strategic, and operational accounts for communication and integrated marketing. Before entering the corporate world, Marcelo worked as a Professor at the Universidade de São Paulo and the Universidade Anhembi Morumbi. Marcelo M. also had roles at Epigram Branding e Design and Salem, where they utilized their expertise in branding and art direction.

Marcelo M. Bicudo has an extensive education history. Marcelo M. started with a degree in Architecture and Urbanism from USP - Universidade de São Paulo, which they completed from 1995 to 2000. Marcelo M. then pursued further education, earning a master's degree in Communication and Semiotics from Pontifícia Universidade Católica de São Paulo from 2002 to 2003. Following that, they obtained a doctorate degree in Communication and Semiotics from the same institution from 2004 to 2008. Marcelo also attended executive education programs at Stanford University in 2015 and 2017, focusing on Scaling Excellence through Innovation and Innovation and Entrepreneurship - Financing Innovation, respectively. In 2019, they attended the Kellogg School of Management at Northwestern University for an executive education program on The Customer-Focused Organization.