William Ford is a driven creative professional with 18 years of experience spanning F1 podiums, brand evolution, and creative strategy. They currently serve as Creative Director at BrightBlueThing and Design Director at Designwerk, leading initiatives in graphic design and brand guidelines. Previously, William held the Head of Design position at Gymshark and was a Design Lead at Formula 1, where they managed the internal brand studio. They have also contributed to significant brand projects across various industries, including FMCG packaging and retail design. William earned a BA Hons in Applied Graphic Studies from Buckinghamshire New University and completed a brand specialist program by Marty Neumeier.
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