Firdaws Hamada

Firdaws Hamada is a marketing professional currently serving as a Marketing Research Advisor at Desjardins since May 2025. Previous experience includes working as a Consumer Intelligence Analyst at Sobeys from October 2023 to June 2025, where responsibilities included project management, quantitative and qualitative data analysis, secondary data research, stakeholder presentations, supplier relationship management, and competitor monitoring. Additionally, Firdaws held roles in customer service and hospitality, including as a waitress at Bar à vin place Deschamps and as a customer service representative at Boutique envue. Firdaws also has research assistance experience from Université de Sherbrooke and served as Vice-President of Academics for the Comité Compétitions at the same institution. Firdaws has a Master's degree in Business Administration with a focus on Marketing and a Bachelor's in Business Administration, both from Université de Sherbrooke.