Jolien Vandenbroele

Jolien Vandenbroele is a management consultant at Nova Reperta since June 2023, specializing in strategic consulting for business success. Previously, Jolien served as Project Lead at Venture Spirit, focusing on strategy and innovation in the consumer goods and healthcare sectors. Experience includes roles as Senior Consultant and Visiting Professor in Business Economics at Universiteit Gent, where teaching includes a course on Retail Channels. Earlier work at Lidl België & Luxemburg involved creating and implementing commercial growth strategies. Jolien has a robust academic background with a PhD in Business Economics, significant research on consumer behavior, and multiple publications in esteemed journals. Educational qualifications also include master's degrees in Business Economics and Communication Science from Ghent University.