Pia Podesta Correa

Pia Podesta Correa has a long and varied work experience. Pia began their career in 2003 as Gerente de Mercadeo at MasterCard Colombia, where they were responsible for formulating and developing marketing strategies for local markets, as well as adapting regional and global strategies. Pia also managed the public relations strategy and developed commercial alliances directed at franchise cardholders. In 2007, they became Gerente de Mercadeo e Innovación at Enlace Operativo - CompuRedes, where they created demand to contribute to the company's financial objectives, developed a competitive strategy for the company's businesses, and positioned the brand in the BPO/ITO market. Pia also managed corporate alliances, including mergers and acquisitions. That same year, Pia took on the role of Gerente de Mercadeo y Ventas at Plaza Mayor Medellín, where they were responsible for leasing revenues and other concepts such as catering services, equipment, and complementary services. Pia also worked to position Plaza Mayor in the corporate tourism category and to capture national and international events. From 2014 to 2020, Pia was employed at TUYA S.A. - Tarjeta de Credito Exito, first as Directora de Mercadeo and then as President - LATAM and Global Marketing Head. In their role as Directora de Mercadeo, they managed the customer life cycle, was responsible for a budget of more than one billion pesos, and managed discount and activation budgets.

Pia Podesta Correa's education history includes a Bachelor's degree in Business Administration from Universidad Eafit (1991-1997), a Marketing Diploma from University of California, Berkeley (1998), a Marketing Management Program from Universidad de la Sabana - INALDE (2003), and an Executive MBA in Integral Management from ISEAD (2013-2014). Additionally, they obtained an Integrative Nutrition Health Coach (INHC) certification from the Institute for Integrative Nutrition in September 2016.