Bohdi Lewis

Bohdi Lewis is a seasoned marketing professional with extensive experience in brand strategy and customer experience. Currently serving as the Director of Brand & Customer Experience at Destination NSW since November 2020, Bohdi leads a team dedicated to enhancing the NSW Visitor Economy. Prior roles include Associate Director of Brand at Havas, where Bohdi spearheaded innovation projects for notable clients such as the Australian Defence Force and Air New Zealand. Additionally, Bohdi has held key positions in digital strategy, leading initiatives that transformed Defence Force recruiting experiences and contributed to brands like Lion and Emirates. Early career roles include brand planning at Y&R ANZ and data analysis at Stuart Alexander & Co. Bohdi's expertise spans across various sectors, demonstrating a commitment to merging technology with branding to create impactful consumer experiences.