EK

Elizabeth Karolak

Director, Ticket Sales & Service Operations at Detroit Red Wings

Liz Karolak was named the Director of Ticket Sales & Service Operations for Olympia Entertainment, the Detroit Red Wings and Detroit Tigers in 2010. In her current role, Karolak is responsible for overseeing the customer service departments for ticketing and premium service. Her teams service and renew season ticket holders and service and assist with the renewal of suite leases. Both teams plan events and execute various renewal campaigns. She also handles the budgeting process for the Sales and Service departments.

Prior to joining Olympia Entertainment, Karolak spent 10 years with Palace Sports and Entertainment. Karolak started with Palace Sports and Entertainment as the MyPal Assistant Manager and ascended through several positions in the company and was ultimately named the Director of Customer Retention in 2005. As the Director of Customer Retention, Karolak and her staff developed several customer service initiatives that have become commonplace in the professional sports landscape.

Karolak earned her bachelor's degree in communication from Central Michigan University. A Connecticut, native, Karolak currently resides in metro Detroit, with her husband, Scott, and two children.

Org chart

Timeline

  • Director, Ticket Sales & Service Operations

    Current role

  • Director of Client Retention & Service

View in org chart