Lydia Michael

Lydia Michael is a marketing expert and entrepreneur with extensive experience in multicultural marketing, brand consultancy, and education. As the Founder and Owner of Blended Collective since September 2017, Lydia focuses on authenticity, culture, and diversity in marketing strategies. Lydia serves as an Adjunct Professor at Lawrence Technological University, teaching Digital Marketing, and is an accomplished author with a #1 Amazon Bestseller in International Business, "Brand Love: Building Strong Consumer-Brand Connections." Additionally, Lydia holds a significant role as a member and chairman of the NextGen Volunteer Leadership Committee with the Detroit Symphony Orchestra, dedicated to engaging younger and diverse audiences. Previous experience includes relevant roles at L'Oréal, Deloitte Deutschland, and various positions in the music industry, reinforcing expertise in brand development and marketing operations. Lydia holds a Bachelor's Degree in Marketing Management from Wayne State University and an MBA in International Management from Pforzheim University.