DEUS: human(ity)-centered AI
João Araújo is an experienced professional specializing in customer experience and service design, currently serving as a Strategic Service Designer at DEUS, focusing on innovation and transformation for notable clients like Shell and ABN AMRO. Previously, at adidas, João introduced customer experience concepts and coached stakeholders on effective execution. A tenure at Farfetch involved leading the Voice of the Customer program, emphasizing customer insights and experience mapping. Earlier roles include managing quality assurance teams at Teleperformance Portugal and serving as an Account Manager at Paymentwall, Inc. João holds a Bachelor's Degree in Applied Languages from Universidade do Minho and completed an Erasmus program at Università degli Studi di Parma.
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DEUS: human(ity)-centered AI
Welcome to the DEUS initiative - when it became clear the scale of the impact that artificial intelligence will create on all our futures, we felt the need to help shape those futures. We believe that through data, engineering, user-experience and strategy, we are unlocking services that will transform the way we live. Our mission can be summed up very simply: ‘de auxillo auxilium’. We build the 'machines of assistance'. We help to reduce waste, to increase health and safety, to remove inefficiencies. We assist in optimising time, increasing accuracy, minimizing carbon footprints. We use data, design and technology to solve problems and opportunities elegantly, ethically and efficiently. All for the benefit of humans and humanity. It is our responsibility to explore the frontier of AI to create new human(ity)-centered processes that make it easier and cheaper and better to do the right thing. We need to be diligently prepared and smarter to reduce wasted energy. We need to make products and services that adapt to work more effectively and last longer. We humans will design them. Data will power them. Technology will unlock them. Become part of our quest at www.deus.ai. The DEUS initiative: Human(ity)-Centered AI.