Hayley Owen

SVP Group Media Director at Deutsch NY

Hayley Owen is a seasoned advertising professional currently serving as SVP Group Media Director at Deutsch since May 2012. With extensive experience in strategic media planning and buying, Hayley has led accounts for notable brands such as POWDR and Mattel, collaborating with various internal teams to execute successful campaigns. Over the years, roles include VP Group Media Director and VP Associate Media Director in Ad Technology, where innovative digital media strategies were crafted for a diverse range of clients including Wawanesa and Patagonia. Previous experience includes Senior Digital Media Planner at mz advertising, where Hayley was recognized as Employee of the Year, and earlier roles in media coordination and marketing. Hayley holds a BSC in Marketing from Santa Clara University and has further education credentials from UCLA.

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Deutsch NY

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Deutsch NY has been in the business of building brands since 1969. How we get there is by staying true to what we do best: Taking brands at big inflection points and using our expertise to drive innovation and big impact for those brands. We do this always by starting with one word, “Yes”. We believe “Yes” is the starting point to anything worth doing. Yes to creativity as a force multiplier. Yes to inclusivity and diversity. Yes to work-life balance, to kindness, to intelligence and honesty.


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