Matt Baker

Matt Baker has extensive experience in the advertising industry, with a focus on strategy and planning. Matt most recently served as the Chief Strategy Officer (CSO) and President at Deutsch NY, a role they held from July 2021. Prior to that, they were the Chief Strategy Officer (CSO) and later the President at Deutsch NY from January 2018 to July 2021.

Before joining Deutsch NY, Matt Baker held the position of Chief Strategy Officer (CSO) at J. Walter Thompson Worldwide from April 2016 to December 2017. Matt also served as the Head of Planning for the New York Office at J. Walter Thompson Worldwide from April 2015 to April 2016.

In 2014, Matt Baker worked as the Director of Strategy & Innovation at Anomaly, where they were responsible for communications strategy for Google and worked on new product creation for P&G Innovation Team. Prior to that, they served as the VP Group Planning Director and Director of Digital at Arnold Worldwide from June 2012 to March 2014.

Matt Baker also has teaching experience, having worked as an Adjunct Faculty at NYU School of Professional Studies in September 2012.

Matt began their career at RAPP, where they held several roles including VP Group Planning Director and VP Account Director. During their time at RAPP, they were responsible for strategic planning and activation of global brands across multiple channels and consumer touch points. Matt'sclients included Pfizer, Humana, The Travel Channel, Mercedes Benz, Macy's, J&J, and Exxon Mobil.

Overall, Matt Baker's work experience showcases their expertise in strategy, planning, and innovation in the advertising industry.

Matt Baker attended the University of Nottingham, where they pursued a Master's Degree in Corporate Strategy and Governance. Additionally, they undertook Executive Training at The Wharton School, focusing on Decision Sciences and Innovation. However, specific start and end years for these educational pursuits are not provided.