Deutsch NY
Montse Barrena is an accomplished advertising executive with extensive experience in brand management and account direction. Currently serving as EVP and Group Account Director at Deutsch LA since August 2014, Montse oversees notable brands including Lowe's, Bayer, 23andMe, Real California Dairy, and Cedars-Sinai. Prior to this role, Montse was a Group Account Director and Partner at Grupo Gallegos from January 2003 to May 2014, managing accounts for major clients such as Target, The Clorox Company, and Energizer. Earlier career experience includes serving as Account Director at Conill Advertising from October 1996 to December 2002, where Montse focused on clients like Toyota Motor Sales and Lexus.
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Deutsch NY
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Deutsch NY has been in the business of building brands since 1969. How we get there is by staying true to what we do best: Taking brands at big inflection points and using our expertise to drive innovation and big impact for those brands. We do this always by starting with one word, “Yes”. We believe “Yes” is the starting point to anything worth doing. Yes to creativity as a force multiplier. Yes to inclusivity and diversity. Yes to work-life balance, to kindness, to intelligence and honesty.