Maximilian Sigg

Maximilian Sigg is an experienced professional in brand strategy and corporate design, currently serving as Project Lead for Brand Strategy and Corporate Design at Deutsche Bahn since July 2018. Key responsibilities include strategic sourcing of marketing and design agencies, data privacy management in marketing and communications, trademark management, and overall brand and corporate design management. Previously, Maximilian held roles such as Brand Manager at Deutsche Bahn, Business Development Manager at HomeBeat.Live GmbH, and Marketing Lead at Locomore GmbH & Co. KG, contributing significantly to branding, sales strategies, and product development. Academic qualifications include a Master of Science in Strategic Market Creation from Copenhagen Business School and a Bachelor of Science in Business Administration from the University of Bayreuth, complemented by additional studies at Universidad Complutense de Madrid.