Zarko Zivkovic

Zarko Zivkovic is a seasoned marketing professional with extensive experience in demand generation and performance marketing. Currently serving as the Director of Marketing Programs at Device42, Zarko leads a highly agile marketing team. As the owner of PMZ Digital since February 2016, Zarko specializes in SEM and integrates paid advertising with content marketing techniques. Zarko founded Practical SEO in December 2009, establishing a reputable firm in a short span of time. Previously, Zarko held roles such as Head of Demand Generation at Insightful, where aggressive channel expansion and a full-scale rebrand were achieved, and at Device42, where Zarko executed various marketing initiatives. Additional experience includes consulting work at Private Label Skin, Inc., strategic roles at Dejan SEO, and freelance work in SEO and content writing.