Paulina Cardenas

Paulina Cardenas M.S. has a diverse range of work experience in digital marketing and social media management. Paulina currently works at Devpost as a Digital Marketing Specialist, where they started in December 2022. Prior to that, they were a Marketing Assistant at Devpost from August 2021 to December 2022.

Before joining Devpost, Paulina worked as a Social Media Marketing Student Associate with Global Initiatives at The University of Texas at San Antonio from September 2020 to May 2021. In this role, they were responsible for content creation for the Global Affairs Office's social media platforms and successfully increased the Instagram follower count by 145%.

Paulina also gained valuable experience in social media management and fundraising campaigns during their time at Zeta Tau Alpha Fraternity. Paulina served as the Vice President Of Programming from January 2020 to January 2021 and as the Historian Reporter from January 2019 to January 2020. In these roles, they executed content creation for various social media platforms, increased Instagram profile visits, and successfully raised over $10,000 in funds for breast cancer education and awareness.

Additionally, Paulina worked as a Social Media Intern at Veerspace from March 2019 to June 2019. In this role, they focused on increasing awareness of medical aesthetic technology through advertising on Facebook and Instagram, expanding client engagement, and leading promotional campaigns.

Before their professional roles, Paulina gained experience as a Peer Mentor at UTSA First Year Experience from September 2018 to January 2019. In this role, they facilitated a transition for first-year students by providing guidance, resources, and mentoring them towards personal, academic, and professional success.

Overall, Paulina Cardenas M.S. has a strong background in digital marketing, social media management, content creation, and fundraising, along with a proven track record of success in increasing engagement and generating results.

Paulina Cardenas M.S. earned a Bachelor of Business Administration (BBA) degree with a major in Marketing from The University of Texas at San Antonio. Paulina completed their undergraduate studies from 2017 to 2021. Following their bachelor's degree, they enrolled in New York University to pursue a Master of Science (MS) degree in Integrated Marketing. Paulina is expected to complete their master's program in 2023.

In addition to their formal education, Paulina has obtained various certifications to enhance their skill set. Paulina earned the Ads Search Certification from Google AdSense in October 2022, and a Google Ads - Measurement Certification, as well as a Google Analytics Certification, both in November 2022. Prior to these certifications, they completed courses such as Excel Essential Training (Office 365/Microsoft 365) and Excel Quick Tips from LinkedIn in September 2020. Paulina also obtained a certificate in Social Media Marketing from Stukent in June 2020 and a Secondary Market Research Certificate from The University of Texas at San Antonio in May 2020. Paulina also participated in the AT&T Summer Learning Academy Externship with AT&T in July 2020.

It should be noted that no assumptions have been made beyond the information provided.