Edith Cheng

Edith Cheng is an experienced Product Development Manager at DFI Retail Group, specializing in the development of innovative own brand products in the perishable, chill, and frozen categories. With a strong background in sourcing and merchandising, Edith previously held the role of Sourcing Manager for APAC at BrandLoyalty, where expertise in housewares and negotiation skills were key to success. Prior to this, positions at Lidl Asia Pte. Limited included roles as a Merchandiser and Sourcing Officer, focusing on price negotiations and supplier allocation. Edith's career began at Sobond Far East Ltd. as a Senior Merchandiser, leading a team in the stainless steel houseware sector. A Bachelor of Arts in Communication and Management was obtained from the University of New England.