Sandy Lau

Sandy Lau currently serves as the Senior Digital Partnership & Ecosystem Manager for DFI Retail Group, having joined in September 2023. Previously, Sandy was employed by Alibaba Group from October 2021 to September 2023 as a Marketing Manager, where responsibilities included overseeing brand strategy and managing significant campaigns for Taobao and Tmall in Hong Kong. Prior experience at H&H Group involved roles as Assistant Digital Marketing Manager for both Adult & Baby Nutrition brands, focusing on digital media investment and e-commerce marketing. Additional experience includes positions at L'Oréal as an Assistant Product Manager, responsible for P&L and product launches, and at Pfizer as a Marketing Executive in anti-infectives and oncology. Sandy holds an Integrated Bachelor of Business Administration from The Chinese University of Hong Kong and participated in a Semester Exchange Programme at Guanghua School of Management, Peking University.