Lorena Sánchez Ciendúa

Lorena Sánchez Ciendúa is an accomplished marketing professional with extensive experience in digital and CRM strategies, currently serving as Account Director at di Paola Latina since November 2016. Prior roles include Account Executive Sr at RAPP Argentina and FCB Mayo, where effective relationship management and strategic communication were key responsibilities. Lorena began their career as a Project Coordinator at Vinmar International and an Assistant Account Executive at Leo Burnett. Educational qualifications include a postgraduate degree in Marketing from Pontificia Universidad Católica Argentina and various certifications in consumer behavior and strategic communication from esteemed institutions.