Grupo Dia
Arantza Granada is an experienced professional in user experience and digital marketing, currently serving as CRO Manager and Senior UX Designer at Grupo Dia since September 2021. Prior to this role, Arantza worked at Carrefour as UX Team Manager and UX Designer from June 2017 to September 2021, and at reclamador.es as a Customer Specialist from June 2016 to June 2017, focusing on business and user needs analysis to enhance user experience and conversion strategies. Arantza's career also includes a position as Email Marketing Specialist at Vocento from March 2015 to June 2016, specializing in campaign analysis and optimization. Arantza holds a Master's degree in Usability and User Experience from KSchool, along with various certifications in programming, web analytics, and marketing, and a Bachelor's degree in Audiovisual Communication from Universidad Rey Juan Carlos.
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Grupo Dia
With more than 40 years history, Grupo DIA is a Spanish multinational in the food, drugstore, beauty and health distribution sector. DIA arrived with the commitment to respond to the needs of all families, offering quality at the best price through a wide network of local shops. Since then, our effort in contributing to the family economy of our customers has remained in time. Currently, we have the largest network of stores: more than 6,600 establishments distributed between Spain, Portugal, Brazil and Argentina. The success of our business is the result of the commitment of our teams, with more than 39,000 experienced employees, led by a team of professionals with great knowledge of the market, with the aim of making DIA the favourite choice of consumers.