Pedro Devesa

Pedro Devesa is an experienced executive with a strong background in finance, IT, marketing, digital, data analytics, and customer relations, currently serving as an Executive Board Member at Dia Portugal Supermercados since January 2022. In addition to this role, Pedro has been involved in academia as a guest speaker and professor in areas related to e-commerce and digital disruption. Previously, leadership positions included Head of Digital Business at Worten Portugal and Spain, and Head of Marketing at B2W Digital, where significant achievements included overseeing successful e-commerce and digital marketing initiatives. Pedro holds an MBA from INSEAD and multiple executive education qualifications from prestigious institutions, alongside a degree in Civil Engineering from Instituto Superior Técnico.