Floriano MacChione

Floriano Macchione is a seasoned marketing professional with extensive experience in the sports and fashion industries. Currently serving as the Global Running Brand Manager at Diadora since March 2022, Floriano drives global category marketing initiatives and enhances brand presence in Italy, particularly in Milan, through innovative activations and local partnerships. Previous roles include Project Manager at Burro Studio, Brand Marketing Consultant at modaeffe and Australian Sportswear, and Event Organizer at Apollo Club Milano. Early career experience includes significant positions at Nike, where Floriano advanced from Junior Brand Manager to Retail Brand Manager, as well as roles at Millet and Asian Fake. Holding a Master in Sport Business Strategy from Cà Foscari and a Bachelor's Degree in Marketing from Università Ca'​ Foscari Venezia, Floriano combines strategic marketing expertise with a passion for sports and brand development.