Ali Kranda

Ali Kranda is an accomplished marketing and sales professional with extensive experience in the beverage industry, currently serving as Shopper Marketing Manager at Diageo since November 2020. With a strong background in trade development and activation management, Ali has effectively managed A&P budgets and developed local programming across multiple markets. A former Sales Manager at Southern Glazer's Wine & Spirits, Ali led a team of sales consultants and established key relationships with supplier partners. Ali's previous roles include regional marketing and on-premise management, where notable achievements include significant revenue growth and successful marketing initiatives. Earlier career experiences include leadership roles at Target, where Ali excelled in team management and operational oversight. Ali holds a Bachelor's degree in Communication and Media Studies from Sonoma State University, contributing to a well-rounded skill set in both sales and marketing.