Benjamin Lickfett

Benjamin Lickfett is a seasoned professional with extensive experience in digital innovation and strategic marketing within the beverage and technology sectors. Currently serving as Global VP Breakthrough Innovation - Digital & Ventures at Diageo since May 2016, Lickfett has also held key roles such as Global Head of Digital Innovation and Head of Technology & Innovation in Europe. In addition, Lickfett is the Head of Fusion Partnership Lab and Board Member & Advisor at Good In Bread Ltd. and Allergy Cosmos respectively, with a focus on non-medical allergy products. Previously, Lickfett co-founded kriticalmass and served as CMO, contributing to social impact initiatives. Experience extends to advisory roles, consultancy, and leadership in marketing and brand strategy at Dragon Rouge, Prophet, and Compricer AB. Lickfett holds an MBA in Strategy & Marketing from IE Business School and a BS in International Relations from Tufts University.